With over 200 ranking factors in Google’s algorithms, optimizing your website’s rank can be daunting. However, by focusing on the most important ranking factors and learning the basic principles of Search Engine Optimization (SEO), you can improve your position in Google’s Search Engine Results Pages (SERPs). Content is king and you will learn to optimize and structure your site’s content, and explore technical factors that make a difference, all while improving your user experience. In addition, you will learn how to setup your site with Google’s Search Console and use other online SEO tools to evaluate and improve your standing in the Google index and drive more traffic to your site.
Prerequisite: Basic computer and Internet skills.
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Beautiful designs, powerful features, and the freedom to build anything you want. WordPress is both free and priceless at the same time. 28% of the web uses WordPress, from hobby blogs to the biggest news sites online.
WordPress, straight out of the box, comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.
Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.
SEO Basic principles
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.